New-build marketing · Switzerland

New builds.Sold with precision.

studio 4.5 markets new-build projects of 3 to 20 apartments the way you would manage an investment.

Arrange a first meeting Our approach

Project size 3–20 apartments

Tangible 1:1 before construction

Above 95% of target 90 centimes per franc for you

In short

A new-build project is one of the largest financial transactions a developer ever closes. Yet its marketing is often run on gut feeling: a listing, a brochure, and then waiting.

We make your project tangible at 1:1 scale before it is built, derive prices from data and run the sale on a binding roadmap with full transparency. And we only earn properly when you achieve more.

Your situation

A lot hinges on a few decisions.

In a new build with only a few apartments, four challenges are typical.

Every month costs money.

The construction loan is running, and the bank expects binding reservations early on.

The price decides the margin.

Set it too high and apartments stay empty. Set it too low and you give away return.

Marketing runs alongside the construction site.

Enquiries, viewings, fit-out requests and contracts take time you do not have.

Little visibility.

It often remains unclear what is actually happening in the marketing and where the project stands.

For large first-sale agencies, such projects are often too small.

For marketing by the book, they are too important.

This is exactly where we come in.

Our approach

Marketing with a system.

Our approach

We treat your project as a transaction, not a listing. Three principles carry our work.

Experience first, then build.

In engineering, the principle is called frontloading: what used to become visible only on the finished prototype is now simulated beforehand. We apply this to your project.

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Planned and binding.

We run the marketing as a project, with clear goals, milestones and responsibilities.

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Transparent at all times.

You see in real time what is happening in the marketing: enquiries, viewings, reservations and prospects’ feedback on price and floor plan.

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The target price

A price everyone understands.

Every mandate starts with a target price for the whole project, which we set together.

01Derived from data.
02Calibrated together.
03Pursued together.

The target price

3.1 –

3.2 –

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2.1 –

2.2 –

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1.1 –

1.2 –

1.3 –

0.1 –

0.2 –

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relative to the meanExample

Our fees

We only earn properly when you achieve more.

A low base fee up to 95% of the target price and a success share above it. Below the target, our fee stays low.

Base fee 2% of the sales revenue achieved, up to 95% of the target price.

Success share 10% of everything we achieve above 95% of the target price.

Our fees

Why studio 4.5

Deliberately not from traditional property marketing.

The studio

We bring the way of working that is standard for large transactions in other industries.

From Banking Thinking in cash flow, financing and return. We speak the language of developer and bank.
From Consulting Structured project management, clear goals, verifiable results.
From Engineering Simulate instead of hope. Base decisions on data before they become expensive.
From Technology Our own platform for visualisation, data analysis and buyer management.
From International careers Experience with demanding, often institutional clients.